Website enquiry
You send your business name, website, trading area and what you would most like to understand.
From enquiry to final report
A clear process, with enough depth to support real business decisions.
The audit starts with fit, scope and practical questions, then turns public evidence and owner input into a structured commercial SWOT report.
Fit check
Simon checks whether there is enough visible evidence to produce a useful public-evidence audit. If the work would not be useful, that is said early.
Free commercial snapshot
Where there is a good fit, Simon prepares one useful commercial observation from what a customer or competitor could already see online.
Scope confirmed
If you want to continue, Simon confirms the fixed scope, what will be reviewed, what information is needed from you, and what the final report will include.
Owner input gathered
You answer a short set of questions about priorities, customers, enquiries, competitors, constraints and commercial figures where comfortable. Figures are used only where supplied.
Evidence review
Simon reviews the website, enquiry journey, public presence, reviews, offer clarity, trading area, competitor positioning and relevant local market context.
SWOT report built
The report separates evidence from judgement, then sets out strengths, weaknesses, opportunities and threats with commercial meaning. It also flags data gaps rather than guessing.
Actions prioritised
The findings are converted into practical priorities: what should be fixed first, what could improve customer confidence, and what to consider before further spend.
Final QA and delivery
The report is checked for evidence quality, plain-English wording, practical usefulness and owner-readiness before being delivered as a client-facing document.
Inside the SWOT stage
The SWOT is the conclusion, not the whole job.
The value is in the evidence and commercial interpretation that sits underneath it. The final SWOT gives a clear summary, but it is supported by the wider report: what was reviewed, what was found, what it means and what should happen next.
Evidence basis
Customer journey notes
Competitor comparison
Trust and proof signals
Data gaps flagged
Strategic priorities
Top 3 immediate actions
What this means for the owner
You are not just buying a SWOT table. You are buying a structured outside view.
Clarity before spend
Understand what customers see before committing more money to marketing, a new website, paid adverts or supplier work.
Evidence with judgement
Public evidence and owner input are turned into commercial meaning, with assumptions and missing figures clearly separated.
Actions you can use
The report finishes with practical priorities that can be discussed with your team, web supplier or marketing support.